Sports spotlight
MLB ALL STAR GAME
7/13-7/14
Fans across the country will be tuning for one at least one more magical moment in the "house that Ruth built," and Yankee Stadium
sponsors are hoping that moment happens in font of their signage. Below
please see the last 5 midsummer classics ranked by TV Ratings followed
by the top sponsorship locations from last year's game at AT&T Park.
| Year | Host | MVP | TV Rating * |
| 2003 | CWS | GARRET ANDERSON | 9.5 |
| 2006 | PIT | MICHAEL YOUNG | 9.3 |
| 2004 | HOU | ALFONSO SORIANO | 8.8 |
| 2007 | SF | ICHIRO SUZUKI | 8.4 |
| 2005 | DET | MIGUEL TEJADA | 8.1 |
Top
5 In-Game Sponsorship Locations
| Location | Occurrences | Total Duration | AVG Viewers (000) per Occurrence. |
| HOME PLATE | 288 | 06:07 | 9,322 |
| SCOREBOARD | 120 | 03:12 | 9,367 |
| RIGHT FIELD WALL | 131 | 06:03 | 8,413 |
| DUGOUT COOLER | 76 | 07:15 | 8,956 |
| LEFT FIELD WALL | 75 | 02:17 | 8,983 |
Ratings for the Week of June 22, 2008
| Broadcast | Network | US HH AA%* |
| NBA Finals on ABC - Game 6 | ABC | 4.3 |
| Golf US Open - Monday Playoff | NBC | 3.6 |
| Olympic Trials | NBC | 3.3 |
| Cable | Network | CVG HH AA%** |
| NASCAR Sprint Cup-Toyota/Save Mart 350 | TNT | 4.3 |
| Golf US Open | ESPN | 3.6 |
| WWE on Raw | USA | 3.3 |
To access more sports data, go to our Trend Index.
*US HH AA% : Percentage of US households -
Average Audience during entire telecast
**CVG HH AA% : Percentage of Cable households - Average Audience during entire
telecast
Nielsen Sports® works with leagues, teams, networks, advertisers & agencies, to provide a 360° view of today's sports fans. With products including overnight local and national TV ratings, sponsorship measurement, advertising expenditure data, fan consumption and attitudes, and connecting with the Nielsen Company's global suite of leading media and consumer measurement products , we offer the sports sponsorship industry unparalleled insight into fan consumption and sports audience measurement.
Sports products
Local and National TV Ratings Contact
Sponsorship Scorecard™ | Client Login
: measures television audience exposure to in-game sponsorship and delivers the Impression currency to buyers and sellers of a stadium’s advertising real estate.
FANLinks®
| Client Login Consumer Panel
of 27,000 Nielsen families that scan all their purchases, and provide
detailed demographic information, along with their sports allegiances, so
marketers can understand how sports fans buy brands.
SportsQUEST®
| Contact
- an ongoing weekly telephone survey of randomly selected respondents, ages
12+, who provide valuable insight into their thoughts on not only a wide
range of sports questions but also entertainment including thoughts on
television networks, advertising, the internet, etc.
